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David Perlmutter's avatar

Henry Luce had conceived "Life" as a photograph-based magazine to be a contrast to the text-heavy "Time". At least initially, all of his publications (which also included "Fortune", "People" and "Sports Illustrated") had very unique identities that helped them stand out in the marketplace. Now, however, that is no longer the case (Luce would be disgusted at their current states.)

One recurring feature was "Life Goes To A Party", where they would cover a social event. Benny Goodman and His Orchestra used that title for a jazz tune that they performed during their legendary Carnegie Hall concert in 1938.

While "Life" no longer functions as a magazine, it will periodically issue special glossy publications for newsstand sales, usually tying in with an event anniversary or a celebrity's death.

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Brad Kyle's avatar

Well-written story, Andrew, on Story's story. Had never heard of him, and, having had something cut (I'm guessing it was my umbilical cord) in 1955, I certainly grew up with "Life," and I know we subscribed, 'cause I took several family issues into this new century with that tell-tale white address sticker affixed (upside-down, as it happens....in what I imagined, as a kid, was a nod to privacy) onto the lower-left-hand corner of the cover. Those issues had been kept because of their historical significance....moon landing, Challenger disaster, etc.

One feature I remember with fondness from the '70s was their back page, one issue. I think they called the page "One Last Look" or something similar. It was a page of many small photos. The premise was: Chronicle the travels of a one-dollar-bill. A "Life" photog specially-marked a bill, and "spent" it at some store in NYC. If it was given as change, the photog would simply follow the person wherever until the bill got spent again...and, so on! I can't tell you how I wish I could find/see that page again! That kind of minutiae and every-day happenstance/randomness fascinates me!

And, the fact that they chronicled its travels! I can't remember where it ended up, but I do think some air travel was included in the tracking! I don't even know how one would locate that issue. I've tried searching for key words that might've ID'ed that page, but I do know it'd be easier if one knew the cover story or issue date for which to search. *sigh* Well done, Andrew!

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