Why Ask Why?

Young kids like to ask the question “why.” There’s a game most of them seem to love to play, and apparently it’s super duper fun for the kids, albeit considerably less fun for their parents.

The game is to ask why, then get an answer, and then ask why that’s the case. Then, get an answer to that question, and repeat ad nauseam.

These annoying kids (myself very much included) might be onto something.

If you’re a Gen Xer (or an elder millennial, or a boomer) you certainly remember this cringe-worthy campaign from Budweiser, about its new beer, Bud Dry: